Why we created smatch

About 25% of produced goods 
are never used

That’s 3 trillion Euro worth of unsold merchandise where smatch is here to create ecological and economical impact.

Our solution

What we do

We're shaping the future of B2B fashion trade

We empower brands and retailers to connect seamlessly, enabling smarter, faster, and more sustainable trade in the fashion industry.

How – our solution

At smatch we make unsold goods a tradeable commodity to unlock hidden values

Building network of trade partners

From: Sellers use on avg. only 5 B2B trade partners for their inventories. This is due to limited resources for complex partner verification and process handling.

To: Partners leverage smatch’s proprietary network of thousands of divers buyers and sellers ensuring discretion and best prices.

Making inventories
tradable

From: Unstructured, incomplete and inconsistent data formats of products make trades and pricing more difficult.

To: Harmonized and enriched product data make inventories a tradable commodity,

Providing trade
superpowers

From: Highly professionalized primary market (DTC, retail partners) but undermanaged secondary market (B2B wholesale) lacking data insights.

To: Leveraging smatch’s proprietary trade data insights together with partner’s data for a perfect match of supply and demand for every item.

What we believe in

smatch Values

At smatch, we’re building the leading B2B marketplace for the retail fashion industry - and we’re creating a community where innovation, impact, and collaboration drive success. Our values shape who we are and how we empower our partners, team, and industry to thrive.

Purpose-Driven Impact

We focus on what matters most. Everything we do is designed to create meaningful value for our partners, helping them stay competitive and agile in an ever-evolving industry.

Pfeil

Mastery Through Innovation

We are passionate learners, always striving to master our craft. By embracing change and innovation, we aim to be leaders in revolutionising retail fashion trade.

Pfeil

Empowered Autonomy

We believe in autonomy with accountability. Everyone at smatch has the freedom to make decisions and the support to succeed, fostering trust and ownership across the team. At the same time, we encourage everyone to grow into the best version of themselves, both personally and professionally.

Pfeil

Our people

Together We Shape the Future of B2B Fashion: Driven by Passion,  Innovation, and Collaboration.

The B2B marketplace smatch was founded in Hamburg in 2022. Together our team brings 50+ years of experience in the fashion retail industry.

Your contacts at smatch

Max is the founder and Managing Director at smatch with a focus on the supply partners. Before smatch, Max lead the Revenue & Growth as well as Strategy & Business Development team of AboutYou. During this time he was responsible for the planning and steering of 26 European markets, managed AboutYou's IPO and various venturing topics such as a circularity platform and second love marketplace. Prior to this Max consulted Retail Enterprises as a Project Leader at McKinsey.

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Dr. Max Groberg

Founder and Managing Director

As founder and managing director at smatch, Hans-Martin spends most of his time supporting the demand partners of the marketplace. Driving sustainable growth has always been a cornerstone of Hans-Martin work. Back in 2009, he joined Zalando and later scaled Germany's leading telehealth marketplace till exit. At McKinsey, Hans-Martin globally supported Enterprises on their Operational Excellence and Product Growth.

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Dr. Hans-Martin Vetter

Founder and Managing Director

As CTO, Anna oversees all Technology and Product related topics within smatch. For this, she builds up on her broad and deep experience as former Director for Checkout, Payment & Order Processing of the European Retailer AboutYou. Responsible for Interface Design, APIs with over 100 Endpoints, ERP, Authentication and much more, she's a thoughtleader at the interace of technology, fashion and payments.

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Anna Fohlmeister

Chief Technology Officer

Júlia is responsible for all People and Talent related topics at smatch. With years of experience from leading people roles at marketplaces, consultancies and agencies, Júlia advances smatch as an Organization on all levels.

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Júlia Nunes Silva

Head of People

Malvika supports smatch's supply partners. As a seasoned fashion industry professional with 15+ years of experience in fashion buying, sourcing, and vendor management, Malvika is recognized for expertise in price and contract negotiations (for multi-brands and private labels), strategic decision-making, trend analysis, and range development. Her global network is sourced from business in Europe, Middle East, India as well as New Zealand.

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Malvika Razdan

Buying

Thomas supports smatch's demand partners. With broad and deep experience in business development across industries, he's a true advisor and purchasing partner. What many don't know: Before his business development career, Thomas was a professional chef for 5-star hotels and restaurants.

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Thomas Paulsen

Onboarding

Filip drives smatch expansion and partnerships. If you are interested in starting a cooperation with smatch, please reach out.

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Filip Dauner

Partnerships

Thomas is employee number 1 at smatch. With his vast experience in hyper-growth environments, Thomas spends most of his time on driving growth and product love.

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Thomas Schmidle

Special Projects

You need support with your logistics or have questions regarding operational flows? Max is your partner for this.

Max Fechner

Operations

Johannes takes care of Finance at smatch. In addition with his venture capital and marketplace background and he spearheads several growth and development initiatives.

Johannes Klerner

Finance

Adriana supports retailers around the globle with their purchasing needs. With more than 5+ years of experience in the fashion trading business she is a trusted advisor driving smatch's customers revenue growth and market share.

Adriana Romić

Selling

Sabina has a track-record in driving customer value over half a decade in the fashion trading business. She is an expert in supporting smatch customers to improve their business margins, access and purchasing.

Sabina Vyshniakova

Selling

Our advisors

Noel is widely recognized for his expertise in organizational transformation, leading with purpose through crises, and practical approaches to ESG and sustainability. As Chief Sustainability Officer at Nike, Noel accelerated Nike’s materials innovation strategy to align with sustainability goals, positioning Nike as a leader in corporate sustainability through active engagement with government, NGOs, academia, and media.

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Noel Kinder

Former Chief Sustainability Officer, Nike

Nigel is a seasoned executive with over 16 years at adidas, where he held leadership positions including SVP Global Sales and Managing Director roles for key European markets. Renowned for driving sustainable growth through strategic planning, sales optimization, and brand elevation, he excels at building high-performance teams and fostering impactful partnerships.

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Nigel Griffiths

Former Global Sales SVP, Adidas

With 24 years at McKinsey & Company Achim built and led the firm’s fashion and luxury advisory and co-founded and edited the State of Fashion report. Since February 2024, Achim has been advising top decision-makers in fashion and luxury, bringing strategic expertise to brands navigating an evolving industry. In January 2025, Achim founded FashionSIGHTS, an independent corporate think tank dedicated to exploring and shaping the industry’s future.

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Achim Berg

Fashion industry expert

Our Investors

Transition Ventures is a forward-thinking investment and advisory firm dedicated to guiding organizations through critical phases of growth and change. By focusing on transformational strategies—whether in sustainability, digital innovation, or market expansion—Transition Ventures partners with founders and executives to build resilient, future-ready businesses.

42CAP is a Munich-based venture capital firm specializing in seed-stage investments in technology-driven, business-to-business (B2B) software companies across Europe. Founded by entrepreneurs who previously built eCircle—one of Europe's largest SaaS companies.

The network-powered early-stage investor brings together more than 200 entrepreneurs to support ambitious tech startups.

GGF's focus is on early-stage investments, from pre-seed to Series A, across Europe and North America. GGF's mission is centered on supporting visionary Green Tech and FoodTech founders, contributing to a more resilient global system, and redefining the status quo of the industry.

Press and Reportings

Read more about smatch

McKinsey & Company – 11 Nov 2024

Margin Optimization via Lower Purchasing Costs

A leading outlet achieved an average profit margin of 65% through our deals. With access to over 100 offers, they increased their profit margin by 30%.
The State of Fashion 2025: Challenges at every turn
Ecommerce News – 02 Okt 2023

Margin Optimization via Lower Purchasing Costs

A leading outlet achieved an average profit margin of 65% through our deals. With access to over 100 offers, they increased their profit margin by 30%.
smatch launches platform to tackle overstock
TextilWirtschaft – 28 Sep 2023

Margin Optimization via Lower Purchasing Costs

A leading outlet achieved an average profit margin of 65% through our deals. With access to over 100 offers, they increased their profit margin by 30%.
Die Modemarkler
Gründerszene – 08 Dez 2023

Margin Optimization via Lower Purchasing Costs

A leading outlet achieved an average profit margin of 65% through our deals. With access to over 100 offers, they increased their profit margin by 30%.
Ex-Manager von About You verkauft jetzt Mode, die sonst die Lager verstopft

What our team says

20+

driven and talented colleagues

10+

team events per year

∞

Our commitment

"smatch is a place where my ideas have real-world impact every day."

— Employee

"This culture pushes me to do my best work, keeps me learning, and makes coming to work energizing and rewarding."

— Employee

"Knowing that my work directly contributes to reducing global waste and supporting businesses around the world gives me a sense of pride and fulfillment."

— Employee

"Just the unused part of fashion items account for 7% of added microplastics in the oceans - it drives me to change this"

— Employee

"There is a clear development path and learning agenda for me at smatch."

— Employee