Connecting Global Inventories

The Problem

The fashion industry faces a structural problem: Fashion is often manufactured many months before the items hit the sales floor. But as consumer demand is hard to predict, this time gap causes uncertainty for brands and retailers. Their simple answer and safe bet? Overproduce. 

In Europe alone, this results in €300bn worth of fashion inventory being sold only at significant discounts or remaining entirely unsold. These goods are a critical challenge to brands’ and retailers’ profit margins, their brand equity, and sustainability goals. 

To address the ecological part of this problem, the EU has released the Ecodesign Guideline in 2024. The guideline bans the destruction of new, unsold goods in the fashion space and will turn into force by July 2026.

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Our Contribution

smatch connects global inventories to unlock every product's true value. smatch is shaping the fashion industry by bridging the gap between sellers and buyers through a seamless, transparent, and intelligent B2B marketplace with two interfaces - a selling and buying co-pilot.

For brands and large retailers, we provide a co-pilot service to connect with verified retailers, wholesalers, and outlets, ensuring their products reach the right audience efficiently and effectively. For buyers, smatch offers direct access to curated collections from top brands, empowering them to make smarter, faster sourcing decisions.

At its core, smatch is built for a smarter, more sustainable future. By better utilising goods that have already been manufactured, our customers can source within days not months. This reduces uncertainty in purchasing ans sales which ultimately reduces the creation of new overstock.
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smatch is more than just a marketplace – it’s a movement.
Join us on our journey.

smatch 💚